Burnbrae Farms - Live Action + Animation

Burnbrae is a 6th generation Canadian family business with a social conscience. 'We strive to lead our industry in the promotion of healthy living, progressive animal care, community, and environmental sustainability'.

Burnbrae came to Head Gear with a CONCEPT: Let’s get real people talking to camera about how they like their eggs, why sustainability is important and add fun animations that reflect their sound bites. 

DEVELOPMENT STAGE: We collaborated with the super talented illustrator Kayla Buium to come up with the perfect style for the egg centric world. Starting with intitial line drawings and finessing with colour and shading.

• 1 WEEK

LIVE ACTION SHOOT: The amazing team from Official Pictures created the perfect low key shoot environment for the non-actors to give us their best takes on their favourite egg stories. Subjects were shot on bluescreen for easy compositing into our animating scenes. Hair and Make up gave us the extra polish!

• 1 WEEK CASTING

• 1 WEEK PRE-PRODUCTION

• 1 DAY SHOOT

ANIMATIC STAGE: This is where we start to work out timings. We found the best takes, edited some sequences and added these clips into the design layout.

• 1 WEEK

ANIMATION STAGE: The illustrator provides all of the parts of the characters/elements so that the animator can bring it to life.

• 4 WEEKS (INCLUDING 2 APPROVAL STAGES)

POST-PRODUCTION STAGE: This is where

FINAL SPOT!

OUTPUT AND VERSIONING:

3 x :15s ENG + 1 x:15s FRE + 3 x :06s ENG + 1 X :06s FRE | VERSIONING 9:16 + 1:1 = 24 DELIVERABLES

• 1 WEEK

CHECK OUT OUR PROCESS VIDEO for a quick re-cap of the above.