Crazy Good Pop-Tarts By Marc Loftus
Toronto- Head Gear Animation wrapped up work on the third cel animated spot in a four spot campaign for Kellogg's Pop-Tarts through Leo Burnett/ Chicago. The :30s are part of the Crazy Good campaign, which introduces new flavors and also features the classics. The first spot shows French Toast Pop-Tart as a stereotypical Parisian, with beret and snooty poodle. In the second, an indignant Cinnamon Roll is berated for having sticky buns. The third spot cast Wildberry Pop-Tart as a thrill seeker, and the final spot features Blueberry as a bluesman with a guitar.
Head Gear co-founder Steve Angel directed. He and Jacob Bauming animated with help from Isaac King and Nick Fairhead, who led a team of After Effects compositors.